Meta ads — 22 Oct 2026
Yesterday = 22 Oct. Last 7 days = 16–22 Oct. Follows · 30 days = 23 Sep–22 Oct. 7 days before = 15–21 Oct.
Spend yesterday
$643.73
both ad accounts
Spend 7 days
$4,653.56
both ad accounts
DFY $/call · 7 days
$78.12
40 calls · target under $100
Advisors $/call · 7 days
$91.04
13 calls · $1,183.57 spent
$/IG follower · 7 days
$21.50
8 follows · IG Follower Ads
What changed
- DFY is under target: $78.12 a call over 7 days (40 calls on $3,124.64), a touch worse than $75.89 the week before. Yesterday was a thin day: 4 calls on $432 ($108), too few to judge on.
- Advisors improved: $91.04 a call (13 calls on $1,183.57) from $99.66. Yesterday 2 calls on $164. But frequency is 2.99 (was 2.90) and CPM $186.74: the same 2,122 people keep seeing the ads. It still needs a cold campaign feeding it.
- Account 2 (Acquisitions 1) DFY: 0 calls yesterday on $113.63; 7 days 8 calls at $88.26 (was $78.25). Its CPM rose to $169 from $156.
- New yesterday: 'MDS | DFY | Enagement | Calls Booked | 10/22/2026' — $27.02, 225 impressions, frequency 4.25 on only 53 people, CPM $120. Its results are ThruPlays, not calls, so calls will only show in the appointments column.
- DFY Traffic Case Study is now off ($42.22 lifetime, 0 calls). Followers: Follower Ads 8 follows on $143.27 = $17.91 each (was $27.81); MIRO boost off, 0 follows on its last $28.72. The call campaigns got 2 follows in total this week.
Every campaign
| Yesterday | Last 7 days | Follows · 7 days | Follows · 30 days | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign | Spend | Calls | Spend | Calls | $/call | CPM | Follows | $/follower | Follows | $/follower | |
MDS | DFY | Creative Testing | USA | 45+ | 26/05/2026 DFY · Main |
$250.21 | 4 | $2,070.15 | 31 | $66.78 | $136.45 | 0 | none | 5 | $1,857.52 | |
MDS | DFY | Creative Testing | USA | 45+ | 11/15 DFY · Acquisitions 1 |
$113.63 | 0 | $706.08 | 8 | $88.26 | $169.20 | 1 | $706.08 | 1 | $818.14 | |
MDS | Advisors | RT | CBO | USA | 12/09/2026 Advisors · Main |
$164.28 | 2 | $1,183.57 | 13 | $91.04 | $186.74 | 1 | $1,183.57 | 3 | $1,086.02 | |
IG Call Funnel Ads | US/UK | 8/27 DFY (via taap.it) · Main |
$18.91 | 0 | $142.70 | 1 | $142.70 | $183.18 | 0 | none | 1 | $702.43 | |
Retargeting | Educational | Call Funnel | (9/22) DFY retargeting (via taap.it) · Main |
$19.45 | — | $136.47 | — | — | $16.24 | 0 | none | 0 | none | |
MDS | DFY | Enagement | Calls Booked | 10/22/2026 DFY (new 22 Oct, engagement objective) · Main |
$27.02 | — | $27.02 | — | — | $120.09 | 0 | none | 0 | none | |
MDS | DFY | Traffic | Calls Booked | Case Study | 10/19/2026 DFY · Main · paused |
$2.92 | — | $42.22 | 0 | none | $469.11 | 0 | none | 0 | none | |
IG Follower Ads | Split-Screen | Ads 1-8 | 8/8 Followers · Main |
$21.50 | — | $143.27 | — | — | $39.89 | 8 | $17.91 | 86 | $17.46 | |
Youtube Story Ads (8/16) | Type A Nurture → YouTube video · Main |
$22.19 | — | $138.07 | — | — | $27.99 | 0 | none | 1 | $600.81 | |
IG/FB retargeting Roadmap leads · Main |
$3.62 | 0 | $35.29 | 1 | $35.29 | $99.69 | 0 | none | 2 | $139.55 | |
IG Instagram boost: Testing MIRO Followers · Main · paused |
$0.00 | — | $28.72 | — | — | $18.46 | 0 | none | 1 | $241.42 | |
A call = a booking on the calendar that Meta's pixel counted (Website Schedule). Follows = Instagram follows Meta ties to the ad, so the real number is a little higher. "none" = money spent, nothing got.
Day by day
| Day | Total | DFY | DFY calls | DFY $/call | Adv | Adv calls | Adv $/call | IG follows | $/follower |
|---|---|---|---|---|---|---|---|---|---|
| 2026-10-22 | $643.73 | $432.14 | 4 | $108.04 | $164.28 | 2 | $82.14 | 3 | $7.17 |
| 2026-10-21 | $730.26 | $484.28 | 7 | $69.18 | $194.79 | 0 | none | — | — |