Meta ads — 26 Oct 2026
Yesterday = 26 Oct. Last 7 days = 20–26 Oct. Follows · 30 days = 27 Sep–26 Oct. 7 days before = 13–19 Oct.
Spend yesterday
$727.76
both ad accounts
Spend 7 days
$4,900.61
both ad accounts
DFY $/call · 7 days
$58.05
55 calls · target under $100
Advisors $/call · 7 days
$81.54
17 calls · $1,386.24 spent
$/IG follower · 7 days
$6.99
21 follows · IG Follower Ads
What changed
- DFY is the best it has been: $58.05 a call over 7 days (55 calls on $3,192.81), from $65.44 the week before (13–19 Oct) and $65.92 last report. The main Creative Testing campaign did $49.04 a call (42 calls). Yesterday 10 DFY calls on $485.52 ($48.55).
- Account 2 (Acquisitions 1) DFY turned round: 12 calls on $713.77 = $59.48 a call, against 4 calls on $491.86 ($122.97) on 13–19 Oct. Yesterday 3 calls on $107.32. Its CPM is still high at $180.61.
- Advisors recovered: 17 calls on $1,386.24 = $81.54 a call (last report $111.17; 13–19 Oct $69.86 on less money). Yesterday 5 calls on $195.66. Frequency 3.05 and CPM $186.47 are still high: the pool is small, so a cold campaign feeding it is still the way to add budget.
- 'MDS | DFY | Enagement' has spent $99.43 since it started with 0 calls, frequency 9.43 on 88 people — the same people see it 9 times. Consider pausing it. 'IG Call Funnel Ads': $147.03 for 1 call this week.
- Followers got cheaper again: Follower Ads made 21 follows on $137.39 ($6.54 each; $6.99 counting the MIRO boost's last $9.48), from $8.69 last report. Yesterday 5 follows on $20.50 ($4.10). Meta shows no follows at all for 13–19 Oct, so there is no week-before figure.
Every campaign
| Yesterday | Last 7 days | Follows · 7 days | Follows · 30 days | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign | Spend | Calls | Spend | Calls | $/call | CPM | Follows | $/follower | Follows | $/follower | |
MDS | DFY | Creative Testing | USA | 45+ | 26/05/2026 DFY · Main |
$294.06 | 7 | $2,059.79 | 42 | $49.04 | $129.39 | 2 | $1,029.90 | 6 | $1,503.11 | |
MDS | DFY | Creative Testing | USA | 45+ | 11/15 DFY · Acquisitions 1 |
$107.32 | 3 | $713.77 | 12 | $59.48 | $180.61 | 1 | $713.77 | 1 | $1,205.63 | |
MDS | Advisors | RT | CBO | USA | 12/09/2026 Advisors · Main |
$195.66 | 5 | $1,386.24 | 17 | $81.54 | $186.47 | 3 | $462.08 | 4 | $974.20 | |
IG Call Funnel Ads | US/UK | 8/27 DFY (via taap.it) · Main |
$30.81 | 0 | $147.03 | 1 | $147.03 | $185.18 | 0 | none | 1 | $654.25 | |
Retargeting | Educational | Call Funnel | (9/22) DFY retargeting (via taap.it) · Main |
$20.36 | — | $140.61 | — | — | $17.21 | 0 | none | 0 | none | |
MDS | DFY | Enagement | Calls Booked | 10/22/2026 DFY (engagement objective) · Main |
$32.97 | 0 | $99.43 | 0 | none | $119.80 | 0 | none | 0 | none | |
MDS | DFY | Traffic | Calls Booked | Case Study | 10/19/2026 DFY · Main · paused |
$0.00 | — | $32.18 | 0 | none | $487.58 | 0 | none | 0 | none | |
IG Follower Ads | Split-Screen | Ads 1-8 | 8/8 Followers · Main |
$20.50 | — | $137.39 | — | — | $42.88 | 21 | $6.54 | 63 | $12.58 | |
Youtube Story Ads (8/16) | Type A Nurture → YouTube video · Main |
$18.61 | — | $140.85 | — | — | $29.01 | 0 | none | 1 | $604.18 | |
IG/FB retargeting Roadmap leads · Main |
$7.47 | 0 | $33.84 | 0 | none | $100.12 | 0 | none | 0 | none | |
IG Instagram boost: Testing MIRO Followers · Main · paused |
$0.00 | — | $9.48 | — | — | $19.04 | 0 | none | 0 | none | |
A call = a booking on the calendar that Meta's pixel counted (Website Schedule). Follows = Instagram follows Meta ties to the ad, so the real number is a little higher. "none" = money spent, nothing got.
Day by day
| Day | Total | DFY | DFY calls | DFY $/call | Adv | Adv calls | Adv $/call | IG follows | $/follower |
|---|---|---|---|---|---|---|---|---|---|
| 2026-10-26 | $727.76 | $485.52 | 10 | $48.55 | $195.66 | 5 | $39.13 | 5 | $4.10 |
| 2026-10-25 | $856.62 | $554.32 | 7 | $79.19 | $242.75 | 3 | $80.92 | 4 | $6.37 |
| 2026-10-22 | $643.73 | $432.14 | 4 | $108.04 | $164.28 | 2 | $82.14 | 3 | $7.17 |
| 2026-10-21 | $730.26 | $484.28 | 7 | $69.18 | $194.79 | 0 | none | — | — |