Meta ads — 21 Oct 2026
Yesterday = 21 Oct. Last 7 days = 15–21 Oct. Follows · 30 days = 22 Sep–21 Oct. First edition: per-campaign 'yesterday' and 7-day follows fill in from tomorrow's run.
Spend yesterday
$730.26
both ad accounts
Spend 7 days
$4,555.16
both ad accounts
DFY $/call · 7 days
$75.89
41 calls · target under $100
Advisors $/call · 7 days
$99.66
11 calls · $1,096.24 spent
$/IG follower · 7 days
$27.81
5 follows · IG Follower Ads
What changed
- DFY is under target: about $76 per call over 7 days (41 calls). Best: DFY Creative Testing at $67.47 a call.
- Advisors: $99.66 a call over 7 days, and 0 calls yesterday on $194.79. Frequency is 2.90 and CPM is $189.50: it keeps showing ads to the same small retargeting pool.
- Followers: the follower ads get them at about $20–28 each. The call campaigns get almost none: DFY Creative Testing 5 follows on $9,647 in 30 days. That's normal, because they send people to the booking page, not the profile.
- MIRO boost paused 22 Oct (1 follower for $260 in 30 days).
- To fix (Hashim): IG Call Funnel and Retargeting Educational send people through taap.it short links. YouTube Story Ads still points to the old 47-minute video, and the change was blocked by the ad-account restriction.
Every campaign
| Yesterday | Last 7 days | Follows · 7 days | Follows · 30 days | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign | Spend | Calls | Spend | Calls | $/call | CPM | Follows | $/follower | Follows | $/follower | |
MDS | DFY | Creative Testing | USA | 45+ | 26/05/2026 DFY · Main |
— | — | $2,091.53 | 31 | $67.47 | $138.85 | — | — | 5 | $1,929.39 | |
MDS | DFY | Creative Testing | USA | 45+ | 11/15 DFY · Acquisitions 1 |
— | — | $704.28 | 9 | $78.25 | $155.68 | — | — | — | — | |
MDS | Advisors | RT | CBO | USA | 12/09/2026 Advisors · Main |
— | — | $1,096.24 | 11 | $99.66 | $189.50 | — | — | 3 | $1,044.20 | |
IG Call Funnel Ads | US/UK | 8/27 DFY (via taap.it) · Main |
— | — | $145.34 | 1 | $145.34 | $178.77 | — | — | 1 | $729.87 | |
Retargeting | Educational | Call Funnel | (9/22) DFY retargeting (via taap.it) · Main |
— | — | $137.08 | — | — | $16.37 | — | — | 0 | none | |
MDS | DFY | Traffic | Calls Booked | Case Study | 10/19/2026 DFY · Main |
— | — | $33.44 | 0 | none | $522.50 | — | — | 0 | none | |
IG Follower Ads | Split-Screen | Ads 1-8 | 8/8 Followers · Main |
— | — | $139.06 | — | — | $37.13 | 5 | $27.81 | 85 | $19.81 | |
Youtube Story Ads (8/16) | Type A Nurture → YouTube video · Main |
— | — | $136.72 | — | — | $27.93 | — | — | 1 | $599.41 | |
IG/FB retargeting Roadmap leads · Main |
— | — | $37.53 | — | — | $101.71 | — | — | 2 | $153.09 | |
IG Instagram boost: Testing MIRO Followers · Main · paused |
— | — | $33.94 | — | — | $18.29 | — | — | 1 | $259.97 | |
A call = a booking on the calendar that Meta's pixel counted (Website Schedule). Follows = Instagram follows Meta ties to the ad, so the real number is a little higher. "none" = money spent, nothing got.
Day by day
| Day | Total | DFY | DFY calls | DFY $/call | Adv | Adv calls | Adv $/call | IG follows | $/follower |
|---|---|---|---|---|---|---|---|---|---|
| 2026-10-21 | $730.26 | $484.28 | 7 | $69.18 | $194.79 | 0 | none | — | — |