Meta ads — 25 Oct 2026
Yesterday = 25 Oct. Last 7 days = 19–25 Oct. Follows · 30 days = 26 Sep–25 Oct. 7 days before = 12–18 Oct.
Spend yesterday
$856.62
both ad accounts
Spend 7 days
$4,937.26
both ad accounts
DFY $/call · 7 days
$65.92
48 calls · target under $100
Advisors $/call · 7 days
$111.17
13 calls · $1,445.19 spent
$/IG follower · 7 days
$9.59
16 follows · IG Follower Ads
What changed
- DFY is well under target: $65.92 a call over 7 days (48 calls on $3,164.04), from $78.12 last report. The main Creative Testing campaign did $54.41 a call (38 calls). The week before (12–18 Oct) was about $58. Yesterday 7 calls on $554 ($79).
- Advisors got worse as spend rose: $1,445.19 for 13 calls ($111.17 a call) against $740.46 for 12 calls ($61.71) the week before. Twice the money brought one more call. Frequency is 3.10 and CPM $186.55: the same ~2,500 people keep seeing the ads. Yesterday was fine (3 calls on $243), but the week says the pool is used up. It needs a cold campaign feeding it before more budget goes in.
- Account 2 (Acquisitions 1) DFY: 9 calls on $708.71 = $78.75 a call (was $97.03 on 12–18 Oct). Its CPM is high at $186.60; yesterday 1 call on $133.34, CPM $240.
- 'MDS | DFY | Enagement' has spent $65.98 since 22 Oct with 0 calls, frequency 7.51 on 77 people. 'IG Call Funnel Ads' gave 1 call for $140.97 this week. Retargeting | Educational: $138.74, no calls (it is a landing-page-view campaign).
- Followers got cheaper: Follower Ads made 16 follows on $139.00 ($8.69 each; $9.59 counting the MIRO boost's last $14.40), from $17.91 last report. Yesterday 4 follows on $25.48. The call campaigns brought 5 follows this week (Advisors 2, DFY 3).
Every campaign
| Yesterday | Last 7 days | Follows · 7 days | Follows · 30 days | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Campaign | Spend | Calls | Spend | Calls | $/call | CPM | Follows | $/follower | Follows | $/follower | |
MDS | DFY | Creative Testing | USA | 45+ | 26/05/2026 DFY · Main |
$357.56 | 6 | $2,067.42 | 38 | $54.41 | $134.07 | 2 | $1,033.71 | 6 | $1,491.04 | |
MDS | DFY | Creative Testing | USA | 45+ | 11/15 DFY · Acquisitions 1 |
$133.34 | 1 | $708.71 | 9 | $78.75 | $186.60 | 1 | $708.71 | 1 | $1,096.82 | |
MDS | Advisors | RT | CBO | USA | 12/09/2026 Advisors · Main |
$242.75 | 3 | $1,445.19 | 13 | $111.17 | $186.55 | 2 | $722.60 | 4 | $927.76 | |
IG Call Funnel Ads | US/UK | 8/27 DFY (via taap.it) · Main |
$34.28 | 0 | $140.97 | 1 | $140.97 | $182.37 | 0 | none | 1 | $639.60 | |
Retargeting | Educational | Call Funnel | (9/22) DFY retargeting (via taap.it) · Main |
$20.95 | — | $138.74 | — | — | $17.07 | 0 | none | 0 | none | |
MDS | DFY | Enagement | Calls Booked | 10/22/2026 DFY (engagement objective) · Main |
$8.19 | 0 | $65.98 | 0 | none | $114.15 | 0 | none | 0 | none | |
MDS | DFY | Traffic | Calls Booked | Case Study | 10/19/2026 DFY · Main · paused |
$0.00 | — | $42.22 | 0 | none | $469.11 | 0 | none | 0 | none | |
IG Follower Ads | Split-Screen | Ads 1-8 | 8/8 Followers · Main |
$25.48 | — | $139.00 | — | — | $43.07 | 16 | $8.69 | 69 | $14.00 | |
Youtube Story Ads (8/16) | Type A Nurture → YouTube video · Main |
$25.74 | — | $139.98 | — | — | $28.80 | 0 | none | 1 | $598.95 | |
IG/FB retargeting Roadmap leads · Main |
$8.33 | 0 | $34.65 | 0 | none | $100.43 | 0 | none | 0 | none | |
IG Instagram boost: Testing MIRO Followers · Main · paused |
$0.00 | — | $14.40 | — | — | $18.30 | 0 | none | 0 | none | |
A call = a booking on the calendar that Meta's pixel counted (Website Schedule). Follows = Instagram follows Meta ties to the ad, so the real number is a little higher. "none" = money spent, nothing got.
Day by day
| Day | Total | DFY | DFY calls | DFY $/call | Adv | Adv calls | Adv $/call | IG follows | $/follower |
|---|---|---|---|---|---|---|---|---|---|
| 2026-10-25 | $856.62 | $554.32 | 7 | $79.19 | $242.75 | 3 | $80.92 | 4 | $6.37 |
| 2026-10-22 | $643.73 | $432.14 | 4 | $108.04 | $164.28 | 2 | $82.14 | 3 | $7.17 |
| 2026-10-21 | $730.26 | $484.28 | 7 | $69.18 | $194.79 | 0 | none | — | — |